When everything goes well, it's a win-win situation: The YouTube channel gains subscribers and both the distributors and the personalities profit from the advertising revenues. They've signed big names like superstar Michele Phan, who offers beauty, fashion and lifestyle tips to more than seven million subscribers. Production company Endemol has also recognized the enormous potential of the 10-year-old platform and has sent its subsidiary Endemol Beyond into the race. They have 12 million subscribers and feature rap battles between celebs from all walks of life. The YouTube star has a production company behind him, "Maker Studios," which is associated with other successful channels like Epic Rap Battles.
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What might look like a self-made novice clip was produced with professional equipment. In 2014 he collected $250,000 for a water development project. Kjellberg has become a millionaire through his work on YouTube and has been involved in charity projects, like the World Wildlife Fund. That's a description that could fit a lot of us - except for the Sweden part - but PewDiePie's got that extra spark that earns his clips as many as 60 million clicks a piece. "I'm just a guy from Sweden who likes to laugh and wants to make other people laugh, too," he says of himself. He films himself playing video games and laughing his head off. His fans love the smart blond who seems to do what we all can only dream of - just messing around all day. Felix Kjellberg of Sweden alias PewDiePie is one of the most celebrated YouTube personalities and runs a channel with 36 million subscribers. With YouTube it's possible to become a global celebrity - without ever going out in public (theoretically, at least). A lot of people decided to take the Ice Bucket Challenge and also donate money, and $100 million were collected for ALS research in just a few weeks. Everyone from Microsoft boss Bill Gates and US President Barack Obama to your next door neighbor started pouring freezing water on their heads in front of a camera. Ice Bucket Challenge: Nearly everyone did it Image: imago/BPIīut it didn't stop there. If they refused, they had to donate money to ALS research.
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A former athlete who was suffering from the neural disorder ALS poured a bucket full of ice water over himself and challenged other prominent athletes to do the same. One particularly impressive viral campaign in 2014 didn't have anything to do with feel-good music, but with cold water - and a good cause.
It's not just about following a trend, but personalizing it.Īfter Pharell William's hit, "Happy," the same thing happened: Covers abounded, with smiling people dancing across YouTube on streets all over the world, from the "Cologne Dance Edition" to hotel employees in Dubai. In lecture halls, on the beach, in the subway, even on Mount Everest - it turned into a contest to find the most creative setting for the song. Some 40,000 versions of "Harlem Shake" made it on YouTube.
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